Agenda

Day 1 Agenda | Friday, 4th November, 2011

Agenda Time Speakers
Registrations 8.30 – 9.00 AM  
Inauguration of the Event 9.00 – 9. 15 AM
  • Nirmala Prasad, Principal, M.O.P Vaishnav College for Women
Curtain Raising & Quick session on Why Social Media for Business – reasons! 9.15 – 9. 45 AM
  • Sorav Jain, Thinker in Chief, Echovme
Panel Discussion: Social Media in Business Ecosystem– Where does it Stand? 9. 45 – 10.30 AM Panelist:
  • Arun Nair, Head - Digital Marketing, Mahindra Holidays
  • Laxmanan Narayan, CEO, Eyes & Feet, Unmetrics
  • Karthik Srinivasan, Head of Digital Strategy, Edelman India
  • Ratan KK, Founder Associate, GutsGo eMarketing
  • Moderator: Adhvith Dhuddu, CEO & Founder, AliveNow, Inc
Forget Kotler: How Digital Media is Changing the Rules of Marketing 10.30 – 11.00 AM
  • Mr. Mahesh Murthy, Founder, Pinstorm.
Digital Media – The Future of Business Communication 11.00 – 11.30 AM
  • Mr. Ajaay Gupta, MD, Capital Foods (Chings Secret, Smith & Jones)
Coffee Break With Tweets - #SMSin2011 11.30 – 11.45 AM  
Wipro: At the origins of a social tomorrow 11.45 AM – 12. 05 PM
  • Mr. Vasudev Murthy, General Manager, Wipro.
The Conjunction of Search and Social Media Marketing (Video Conference) 12.15 PM – 1:00 PM
  • Ms. Gillian Musseig, CEO, SEOMoz (US)
Lunch, Clicks & Networking Break 1:00 PM – 2:00 PM  
Your Customers Are Talking Bad About You! Did you hear? 2:00 PM – 2:30 PM
  • Mr. Kiruba Shankar, CEO, Business Blogging
Developing Social Business Strategies for the World's Largest Companies 2:30 PM – 3:15 PM
  • Mr. Eric Weaver, Veteran digital marketer & speaker at AntsEyeView | US
Panel Discussion: Social Media is not meant for B2B - Truth or Myth? 3:15 PM – 4:00 PM
  • Mr. Dorai Thodla, CEO, iMorph
  • Mr. Haroon Bijli, Digital Marketing Head, Tata Consultancy Services
  • Mr. Suresh Sambandam, CEO, Orangescape.
  • Ms. Garima Sinha, Corporate Communication Head, Ramco Systems
  • Moderator: Mr. Sorav Jain, Thinker in Chief, Echovme
Coffee Break  With Facebook |www.Facebook.com/SMSin2011 4:00 – 4:15 PM  
Social Media and Television - The 
Concept of the Multiple Screens		 4:15 – 4.45  PM
  • Mr. Sanjay Mehta, Joint- CEO, Social Wavelength
Get started for an eMarketing Job Today! 4:45 PM – 5:15 PM
  • Mr. Ratan KK | Founder Associate | GutsGo eMarketing
Is Blogging Still the Key Mantra for Content Marketing? 5:15 – 5:45 PM
  • Mr. Rajiv Dingra, CEO, WAT Media

Day 2: Open Classrooms and UnConferences | Saturday, 5th November, 2011

Time Topic Speaker
9.00 – 9.15 AM Welcoming again & Setting the Context of Day 2  Convenors and CoConvenors
9.15 – 9.30 AM Launch and Inauguration of Social Media Youth Association (SMYA)
  • Students of M.O.P Vaishnav College for Women.
9.30 AM – 10.30 AM Social Media for Academicians – The Trend is Beginning!
  • Mr. Ravindra Dastikop, Director, Centre for Web 2.0 Enabled Learning ( C-WEL)
10.30 AM – 11.15 AM The Digital Activism – New Era! NGOs can’t avoid Social Media
  • Ms. Kirti Sachdeva, Online Marketing Coordinator, People for the Ethical Treament of Animal (PETA India)
  • Mr. Niranjan Amarnath, Popular Animal Rights Activist, Chennai
  • Outreach Director, Cognizant
11.15 – 11.30 Coffee and Refreshments  
Unconference | Open Classrooms | Parallel Sessions
  Box 1 Box 2
11.30 AM – 12.15 PM Facebook for Marketing Become a Twitter Expert– Just in 45 minutes
Organizer: Mr. Kapil Nakra, Co-Founder, Digital Vidya Team Echovme!
12. 15 – 1. 30 PM UnConference: Social Media Behavior and Privacy Issues – How to Brand Personality? Blogging 101 | How | When | Where | Best Practices
Organizer: Mr. Dorai Thodla Team Echovme!
1.30 – 2.30 PM Lunch Break
2.30 – 4.00 PM  - Blogologues – Where Digital Content Meets the Stage Drama

A theatrical art form conceptualized and delivered purely based on blog content. Adaptations may vary from podcasts to stage and possibly film adaptations.

 
4th-5th
NOV
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